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Orderhouse Blog

How to Go DTC When Your Brick and Mortar Channels Scream NO!

"Retailers estimate $45 million of revenue is lost per billion dollars of revenue due to lack of cross-channel capabilities.” – Gaurav Pant, research director for EKN

Topics: omnichannel DTC

You've Been Tasked with Leading the Charge on eCommerce—Now What?

“A good plan today is better than a perfect plan tomorrow.” —George S. Patton

Topics: ecommerce DTC

3 Signs You May Not be Ready for DTC

Around eight out of ten online stores fail within the first 24 months of going live.” (B2C)

Topics: ecommerce E-commerce DTC digital marketing strategy

What are the Economic Consequences of Delaying eCommerce?

“There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.” John F. Kennedy

Topics: ecommerce

Why Having a Loading Dock Doesn’t Mean You're Ready to Ship to DTC Customers

When free returns are offered, sales can increase by as much as 357% (CNBC).

Topics: fulfillment omnichannel DTC

Could Wearing Your Distributor Loyalty on Your Sleeve Cost You Your Shirt?

“Between 2010 and 2015, more than three-quarters of the roughly $100 billion in incremental growth in eCommerce in the United States will come from well-established online sales channels, but emerging channels such as mobile and social eCommerce are expanding quickly, and will contribute about one-quarter of the growth.” (PwC)

Topics: direct to consumer omnichannel distributor loyalty online retail

4 Must-Haves in an eCommerce Strategy

Total average eCommerce spend per customer over the course of the year is estimated to be $1,800 in the US. (Source: Statista)

Topics: E-commerce omnichannel

How to Budget eCommerce Without Bankrupting Existing Operations

“Beware of little expenses: a small leak can sink a great ship.” -- Benjamin Franklin

Topics: ecommerce omnichannel

4 Mistakes to Avoid When Implementing eCommerce DTC

Increasingly, new and established companies alike are looking to add a direct to consumer (DTC) option to their business model. The reasons for this are clear: for many businesses, the advantages of DTC are too compelling to ignore. However, as with any new venture there can be pitfalls, particularly for companies that jump in feet first without first planning their DTC strategy.

Topics: ecommerce direct to consumer

Double the Risk, Double the Reward—             How to be a DTC Hero               (And Not Get Fired!)

“People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”Peter Drucker 

Topics: ecommerce direct to consumer