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Orderhouse Blog

Should Your B2B eCommerce Site Be More Like a B2C Retailer?

“Frost & Sullivan projects that B2B eCommerce will hit $12 trillion in sales worldwide by 2020, up from $5.5 trillion in 2012.” [Digital Commerce 360]

Topics: ecommerce B2B ecommerce ecommerce solutions ecommerce services

Integrating eCommerce Strategy With Brick & Mortar

 

 Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)

Over the course of less than a decade, omnichannel has evolved from a vague concept to a “must have” marketing strategy for brands and retailers.

Topics: ecommerce customer service ecommerce trends omnichannel DTC end-to-end ecommerce

Why The Platform You Choose Might be the Least Impactful eCommerce Decision You'll Make

Businesses that are just starting out in eCommerce will often spend a considerable amount of time deciding what platform to choose. Search “eCommerce platforms” on Google, and you’ll get pages of results, with many articles pitting brand platforms against each other like fighters in a high-stakes match-up.

Topics: ecommerce customer service ecommerce trends omnichannel end-to-end ecommerce

Your Holiday Season Scorecard: What You Learn Now Will Help You in 2018

Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)

Topics: ecommerce customer service omnichannel DTC end-to-end ecommerce ecommerce strategy

The Landmine That Can Blow Up an eCommerce Business

 "A bad system will beat a good person every time" (W. Edwards Deming, Total Quality Management).



Topics: ecommerce turnkey ecommerce ecommerce trends customer experience end-to-end ecommerce

Make it Mine: Why Brands are Embracing Product Personalization

“Mass consumption and mass production are becoming things of the past. These days, brands that matter and resonate with people are the ones that feel like they’re authentically made and designed just for you. It’s the age of personalization.” (Emotive Brand)

Topics: ecommerce product personalization

How Chatbots Keep the Conversation Going with Your Customers

“Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. When asked which emerging technologies they are already using and which they intended to implement, 80% of respondents said they already used or planned to use chatbots by 2020.” (Business Insider)

How Does eCommerce Improve the Brick and Mortar Experience?

“We believe that physical stores are a source of strength in an omnichannel world.”~ Kohl’s CEO Kevin Mansell

Topics: ecommerce customer experience omnichannel

Outshining the Competition in CX: Nearly 90% of eCommerce Retailers Compete on Customer Experience

“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)

Topics: ecommerce customer service customer experience omnichannel

What Price is Too High to Sell on Amazon?

“To be in bed with Amazon is to be in bed with a competitor.” (Practical eCommerce)

Topics: ecommerce amazon ecommerce omnichannel