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Orderhouse Blog

4 Must-Haves in an eCommerce Strategy

Total average eCommerce spend per customer over the course of the year is estimated to be $1,800 in the US. (Source: Statista)

Topics: E-commerce omnichannel

How to Budget eCommerce Without Bankrupting Existing Operations

“Beware of little expenses: a small leak can sink a great ship.” -- Benjamin Franklin

Topics: ecommerce omnichannel

4 Mistakes to Avoid When Implementing eCommerce DTC

Increasingly, new and established companies alike are looking to add a direct to consumer (DTC) option to their business model. The reasons for this are clear: for many businesses, the advantages of DTC are too compelling to ignore. However, as with any new venture there can be pitfalls, particularly for companies that jump in feet first without first planning their DTC strategy.

Topics: ecommerce direct to consumer

Double the Risk, Double the Reward—             How to be a DTC Hero               (And Not Get Fired!)

“People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”Peter Drucker 

Topics: ecommerce direct to consumer

Marketing for eCommerce: You Need More Than Just a Website and a Shopping Cart

U.S. eCommerce growth exceeded 15 percent throughout 2016, (source US Commerce Dept, Internet Retailer), and according to another study by Pew research center, 79 percent of Americans have made an online purchase.

Topics: ecommerce direct to consumer digital marketing plan

How Much Are You Willing to Sacrifice for Your Amazon Revenue Stream?

Selling on Amazon can be a great way to introduce your product to new customers but you should also explore DTC eCommerce options that can build stronger customer relationships with your brand and deliver better margins.

Topics: ecommerce customer service amazon amazon ecommerce

Your Distributors Benefit When You Sell Direct to Consumer (DTC)

In the direct to consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands. (Richard Hayne CEO/Urban Outfitters)

Topics: direct to consumer

3 Ways DTC is Blowing Up Your Business Model

The number of manufacturers selling directly to consumers is expected to grow 71% this year to more than 40% of all manufacturers. (Forbes)

Topics: ecommerce amazon ecommerce direct to consumer

Three Signs It’s the Right Time to Launch an eCommerce Strategy

Global online spending will exceed $4 trillion by 2020 and will make up nearly 15% of all retail sales (eMarketer).

Topics: ecommerce ecommerce trends direct to consumer

4 Ways Product Recommendation Engines Grow eCommerce Business

 

Forrester study shows that 73 percent of customers surveyed stated they preferred a personalized shopping experience

Topics: ecommerce ecommerce trends direct to consumer