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Orderhouse Blog

Make it Mine: Why Brands are Embracing Product Personalization

“Mass consumption and mass production are becoming things of the past. These days, brands that matter and resonate with people are the ones that feel like they’re authentically made and designed just for you. It’s the age of personalization.” (Emotive Brand)

Topics: ecommerce product personalization

How Chatbots Keep the Conversation Going with Your Customers

“Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. When asked which emerging technologies they are already using and which they intended to implement, 80% of respondents said they already used or planned to use chatbots by 2020.” (Business Insider)

How Does eCommerce Improve the Brick and Mortar Experience?

“We believe that physical stores are a source of strength in an omnichannel world.”~ Kohl’s CEO Kevin Mansell

Topics: ecommerce customer experience omnichannel

Outshining the Competition in CX: Nearly 90% of eCommerce Retailers Compete on Customer Experience

“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)

Topics: ecommerce customer service customer experience omnichannel

What Price is Too High to Sell on Amazon?

“To be in bed with Amazon is to be in bed with a competitor.” (Practical eCommerce)

Topics: ecommerce amazon ecommerce omnichannel

How One Brand Acheived 50% Annual Growth in eCommerce Sales

The National Retail Federation expects that online retail will grow 8-12% in 2017. The American Red Cross is achieving 50% yearly growth in eCommerce sales, far outpacing eCommerce norms.

Topics: E-commerce turnkey ecommerce fulfillment customer experience DTC

How to Go DTC When Your Brick and Mortar Channels Scream NO!

"Retailers estimate $45 million of revenue is lost per billion dollars of revenue due to lack of cross-channel capabilities.” – Gaurav Pant, research director for EKN

Topics: omnichannel DTC

You've Been Tasked with Leading the Charge on eCommerce—Now What?

“A good plan today is better than a perfect plan tomorrow.” —George S. Patton

Topics: ecommerce DTC

3 Signs You May Not be Ready for DTC

Around eight out of ten online stores fail within the first 24 months of going live.” (B2C)

Topics: ecommerce E-commerce DTC digital marketing strategy

What are the Economic Consequences of Delaying eCommerce?

“There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction.” John F. Kennedy

Topics: ecommerce