"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh
Maria Hardy, on May 2, 2018
Ineffective social media operations is costing US business $40 billion each year. (Social Media Today)
49% of marketers need help from IT whenever they want to add, edit, or manage content. (Episerver)
Are you ready to get serious about your digital marketing strategy? You’ll need to if you want to build a successful eCommerce business in 2018.
eCommerce has few borders, and increasingly countries like China are selling direct on America’s leading e-retailer, Amazon.
Mike D'Errico, on January 2, 2018
“I can’t overstate how mobile is changing how we interact with consumers, we have to embrace these changes” Joel Anderson, CEO/Five Below, former Walmart CEO
Over one-third of all US online sales will be made via mobile devices this year. Forbes And research from comScore indicates that mobile commerce is growing at three times the rate of desktop e-commerce.
The end of the year is an ideal time to take stock of the opportunities and challenges your business experienced in the last year. It is also a good time to strategize what new avenues you’d like to travel next. Here are three of the biggest trends to follow in 2018 — along with four trends from 2017 that are predicted to grow in the New Year.
Jim Madaj, on December 12, 2017
“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]
"I don't pay good wages because I have a lot of money. I have a lot of money because I pay good wages."--Robert Bosch