Jim Madaj, on November 7, 2017
Mike D'Errico, on October 31, 2017
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)
Over the course of less than a decade, omnichannel has evolved from a vague concept to a “must have” marketing strategy for brands and retailers.
Mike D'Errico, on October 18, 2017
Businesses that are just starting out in eCommerce will often spend a considerable amount of time deciding what platform to choose. Search “eCommerce platforms” on Google, and you’ll get pages of results, with many articles pitting brand platforms against each other like fighters in a high-stakes match-up.
Jim Madaj, on October 10, 2017
“Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)
Mike O'Hagan, on October 4, 2017
"A bad system will beat a good person every time" (W. Edwards Deming, Total Quality Management).
Mike D'Errico, on September 20, 2017
“Mass consumption and mass production are becoming things of the past. These days, brands that matter and resonate with people are the ones that feel like they’re authentically made and designed just for you. It’s the age of personalization.” (Emotive Brand)
Jim Madaj, on September 12, 2017
“Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. When asked which emerging technologies they are already using and which they intended to implement, 80% of respondents said they already used or planned to use chatbots by 2020.” (Business Insider)
Mike D'Errico, on September 6, 2017
“We believe that physical stores are a source of strength in an omnichannel world.”~ Kohl’s CEO Kevin Mansell
Mike D'Errico, on August 21, 2017
“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)
“To be in bed with Amazon is to be in bed with a competitor.” (Practical eCommerce)