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Orderhouse Blog

4 Mistakes to Avoid When Implementing DTC eCommerce

Increasingly, new and established companies alike are looking to add a direct to consumer (DTC) option to their omnichannel business model. The reasons for this are clear: for many businesses, the advantages of DTC are too compelling to ignore. However, as with any new venture there can be pitfalls, particularly for companies that jump in feet first without first planning their DTC strategy.

Topics: ecommerce direct to consumer

Double the Risk, Double the Reward— How to be a DTC Hero (And Not Get Fired!)

“People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”Peter Drucker 

Topics: ecommerce direct to consumer

Marketing for eCommerce: You Need More Than Just a Website and a Shopping Cart

U.S. eCommerce growth exceeded 15 percent throughout 2016, (source US Commerce Dept, Internet Retailer), and according to another study by Pew research center, 79 percent of Americans have made an online purchase.

Topics: direct to consumer ecommerce digital marketing plan

How Much Are You Willing to Sacrifice for Your Amazon Revenue Stream?

Selling on Amazon can be a great way to introduce your product to new customers but you should also explore DTC eCommerce options that can build stronger customer relationships with your brand and deliver better margins.

Topics: amazon amazon ecommerce customer service ecommerce