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Orderhouse Blog

Integrating eCommerce Strategy With Brick & Mortar

 

 Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)

Over the course of less than a decade, omnichannel has evolved from a vague concept to a “must have” marketing strategy for brands and retailers.

Topics: ecommerce trends end-to-end ecommerce ecommerce customer service omnichannel DTC

Why The Platform You Choose Might be the Least Impactful eCommerce Decision You'll Make

Businesses that are just starting out in eCommerce will often spend a considerable amount of time deciding what platform to choose. Search “eCommerce platforms” on Google, and you’ll get pages of results, with many articles pitting brand platforms against each other like fighters in a high-stakes match-up.

Topics: ecommerce trends end-to-end ecommerce ecommerce customer service omnichannel

Your Holiday Season Scorecard: What You Learn Now Will Help You in 2018

Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)

Topics: DTC end-to-end ecommerce ecommerce customer service ecommerce strategy omnichannel

The Landmine That Can Blow Up an eCommerce Business

 "A bad system will beat a good person every time" (W. Edwards Deming, Total Quality Management).



Topics: ecommerce turnkey ecommerce ecommerce trends customer experience end-to-end ecommerce