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Orderhouse Blog

Jim Madaj

Jim Madaj

Recent Posts by Jim Madaj:

Making eCommerce Friendly for Older Consumers



Topics: ecommerce services digital marketing strategy social commerce senior citiziens seniors baby boomers

Streamlining Multichannel Management


49% of marketers need help from IT whenever they want to add, edit, or manage content. (Episerver)

How U.S. Brands Can Compete with China on Amazon

eCommerce has few borders, and increasingly countries like China are selling direct on America’s leading e-retailer, Amazon.

Topics: ecommerce sales ecommerce services ecommerce strategy online retail customer experience amazon ecommerce

Why Luxury Brands Are Enjoying the Good Life Online

“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]

Topics: ecommerce ecommerce strategy direct to consumer digital commerce digital marketing plan omnichannel

Should Your B2B eCommerce Site Be More Like a B2C Retailer?

“Frost & Sullivan projects that B2B eCommerce will hit $12 trillion in sales worldwide by 2020, up from $5.5 trillion in 2012.” [Digital Commerce 360]

Topics: ecommerce B2B ecommerce ecommerce services ecommerce solutions

Your Holiday Season Scorecard: What You Learn Now Will Help You in 2018

Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)

Topics: DTC end-to-end ecommerce ecommerce customer service ecommerce strategy omnichannel

How Chatbots Keep the Conversation Going with Your Customers

“Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. When asked which emerging technologies they are already using and which they intended to implement, 80% of respondents said they already used or planned to use chatbots by 2020.” (Business Insider)

What Price is Too High to Sell on Amazon?

“To be in bed with Amazon is to be in bed with a competitor.” (Practical eCommerce)

Topics: amazon ecommerce ecommerce omnichannel

Why Having a Loading Dock Doesn’t Mean You're Ready to Ship to DTC Customers

When free returns are offered, sales can increase by as much as 357% (CNBC).

Topics: DTC omnichannel fulfillment

Could Wearing Your Distributor Loyalty on Your Sleeve Cost You Your Shirt?

“Between 2010 and 2015, more than three-quarters of the roughly $100 billion in incremental growth in eCommerce in the United States will come from well-established online sales channels, but emerging channels such as mobile and social eCommerce are expanding quickly, and will contribute about one-quarter of the growth.” (PwC)

Topics: direct to consumer distributor loyalty omnichannel online retail