49% of marketers need help from IT whenever they want to add, edit, or manage content. (Episerver)
eCommerce has few borders, and increasingly countries like China are selling direct on America’s leading e-retailer, Amazon.
Jim Madaj, on December 12, 2017
“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]
Jim Madaj, on November 7, 2017
Jim Madaj, on October 10, 2017
“Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)
Jim Madaj, on September 12, 2017
“Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. When asked which emerging technologies they are already using and which they intended to implement, 80% of respondents said they already used or planned to use chatbots by 2020.” (Business Insider)
“To be in bed with Amazon is to be in bed with a competitor.” (Practical eCommerce)
Jim Madaj, on June 5, 2017
When free returns are offered, sales can increase by as much as 357% (CNBC).
Jim Madaj, on May 31, 2017
“Between 2010 and 2015, more than three-quarters of the roughly $100 billion in incremental growth in eCommerce in the United States will come from well-established online sales channels, but emerging channels such as mobile and social eCommerce are expanding quickly, and will contribute about one-quarter of the growth.” (PwC)