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Orderhouse Blog

Mike D'Errico

Mike D'Errico

Recent Posts by Mike D'Errico:

Master Digital Marketing in 2018

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Are you ready to get serious about your digital marketing strategy? You’ll need to if you want to build a successful eCommerce business in 2018.

Topics: ecommerce ecommerce website ecommerce trends digital marketing plan digital marketing strategy end-to-end ecommerce B2B ecommerce ecommerce solutions ecommerce services

4 Ways to Improve the Mobile Experience and Increase eCommerce Sales

 

“I can’t overstate how mobile is changing how we interact with consumers, we have to embrace these changes” Joel Anderson, CEO/Five Below, former Walmart CEO

Over one-third of all US online sales will be made via mobile devices this year. Forbes  And research from comScore indicates that mobile commerce is growing at three times the rate of desktop e-commerce.

Topics: turnkey ecommerce fulfillment customer service ecommerce website customer experience direct to consumer DTC end-to-end ecommerce ecommerce strategy ecommerce services mobile mobile sales ecommerce sales

3 Trends to Anticipate in eCommerce in 2018

The end of the year is an ideal time to take stock of the opportunities and challenges your business experienced in the last year.  It is also a good time to strategize what new avenues you’d like to travel next. Here are three of the biggest trends to follow in 2018 — along with four trends from 2017 that are predicted to grow in the New Year.

Topics: ecommerce turnkey ecommerce ecommerce trends end-to-end ecommerce ecommerce strategy influencer marketing

Can eCommerce Salaries Break Your Budget?

 

"I don't pay good wages because I have a lot of money. I have a lot of money because I pay good wages."--Robert Bosch

Topics: turnkey ecommerce ecommerce trends direct to consumer DTC end-to-end ecommerce ecommerce services empolyee costs ecommerce salaries

The Supreme Court, State Sales Tax, & eCommerce: Your Questions Answered

In 1992, a mail order office equipment and supplies business named Quill brought a case to the U.S. Supreme Court against North Dakota. Their complaint involved having to pay sales tax in a state where they had neither employees nor warehouses (at the time the company had offices and warehouses in Illinois, California and Georgia.) “Quill argued that North Dakota’s attempt to collect sales taxes from the vendor violated the Supreme Court’s dormant commerce clause doctrine, which prohibits states from taking certain actions that interfere with interstate activity,” wrote Daniel Hemel in an article about the decision for Slate.com.

Topics: end-to-end ecommerce ecommerce strategy ecommerce solutions ecommerce services

Integrating eCommerce Strategy With Brick & Mortar

 

 Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)

Over the course of less than a decade, omnichannel has evolved from a vague concept to a “must have” marketing strategy for brands and retailers.

Topics: ecommerce customer service ecommerce trends omnichannel DTC end-to-end ecommerce

Why The Platform You Choose Might be the Least Impactful eCommerce Decision You'll Make

Businesses that are just starting out in eCommerce will often spend a considerable amount of time deciding what platform to choose. Search “eCommerce platforms” on Google, and you’ll get pages of results, with many articles pitting brand platforms against each other like fighters in a high-stakes match-up.

Topics: ecommerce customer service ecommerce trends omnichannel end-to-end ecommerce

Make it Mine: Why Brands are Embracing Product Personalization

“Mass consumption and mass production are becoming things of the past. These days, brands that matter and resonate with people are the ones that feel like they’re authentically made and designed just for you. It’s the age of personalization.” (Emotive Brand)

Topics: ecommerce product personalization

How Does eCommerce Improve the Brick and Mortar Experience?

“We believe that physical stores are a source of strength in an omnichannel world.”~ Kohl’s CEO Kevin Mansell

Topics: ecommerce customer experience omnichannel

Outshining the Competition in CX: Nearly 90% of eCommerce Retailers Compete on Customer Experience

“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)

Topics: ecommerce customer service customer experience omnichannel