"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh
Maria Hardy, on May 2, 2018
Ineffective social media operations is costing US business $40 billion each year. (Social Media Today)
Mike D'Errico, on January 2, 2018
“I can’t overstate how mobile is changing how we interact with consumers, we have to embrace these changes” Joel Anderson, CEO/Five Below, former Walmart CEO
Over one-third of all US online sales will be made via mobile devices this year. Forbes And research from comScore indicates that mobile commerce is growing at three times the rate of desktop e-commerce.
Mike D'Errico, on August 21, 2017
“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)
Selling on Amazon can be a great way to introduce your product to new customers but you should also explore DTC eCommerce options that can build stronger customer relationships with your brand and deliver better margins.
Online shoppers require timely and accurate answers to their questions and they'll abandon their purchase if you can't deliver. Live Chat is now an essential way to meet online customer service demands and is a win-win for businesses and customers. Here's why.
Beth Romo, on July 26, 2016
Businesses that invest in online customer service will see greater loyalty and repeat purchases. Here are six ways to enhance ecommerce customer service without sacrificing profits. Just one bad experience with a company's customer support is all it takes for customers to start telling others.
Online sales is booming. It's a great time for businesses to incorporate ecommerce. But it's much more than a website. Here's what it takes to succeed.