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Orderhouse Blog

5 Ways Returns Processes and Policies Can Impact Profitability

"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh

Topics: direct to consumer ecommerce influencer marketing ecommerce solutions DTC customer experience customer care ecommerce customer service customer service customer support shipping ecommerce sales ecommerce strategy omnichannel fulfillment

5 Steps to Protect and Build Your Social Media Reputation

Ineffective social media operations is costing US business $40 billion each year. (Social Media Today)

Topics: direct to consumer ecommerce social media influencer marketing ecommerce solutions DTC digital marketing plan customer experience customer care ecommerce customer service customer service customer support

4 Ways to Improve the Mobile Experience and Increase eCommerce Sales

 

“I can’t overstate how mobile is changing how we interact with consumers, we have to embrace these changes” Joel Anderson, CEO/Five Below, former Walmart CEO

Over one-third of all US online sales will be made via mobile devices this year. Forbes  And research from comScore indicates that mobile commerce is growing at three times the rate of desktop e-commerce.

Topics: end-to-end ecommerce DTC turnkey ecommerce direct to consumer ecommerce services mobile customer experience customer service ecommerce strategy mobile sales ecommerce sales fulfillment ecommerce website

Why Luxury Brands Are Enjoying the Good Life Online

“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]

Topics: ecommerce ecommerce strategy direct to consumer digital commerce digital marketing plan omnichannel

Can eCommerce Salaries Break Your Budget?

 

"I don't pay good wages because I have a lot of money. I have a lot of money because I pay good wages."--Robert Bosch

Topics: ecommerce trends end-to-end ecommerce DTC turnkey ecommerce direct to consumer ecommerce services ecommerce salaries empolyee costs

Could Wearing Your Distributor Loyalty on Your Sleeve Cost You Your Shirt?

“Between 2010 and 2015, more than three-quarters of the roughly $100 billion in incremental growth in eCommerce in the United States will come from well-established online sales channels, but emerging channels such as mobile and social eCommerce are expanding quickly, and will contribute about one-quarter of the growth.” (PwC)

Topics: direct to consumer distributor loyalty omnichannel online retail

4 Mistakes to Avoid When Implementing DTC eCommerce

Increasingly, new and established companies alike are looking to add a direct to consumer (DTC) option to their omnichannel business model. The reasons for this are clear: for many businesses, the advantages of DTC are too compelling to ignore. However, as with any new venture there can be pitfalls, particularly for companies that jump in feet first without first planning their DTC strategy.

Topics: ecommerce direct to consumer

Double the Risk, Double the Reward— How to be a DTC Hero (And Not Get Fired!)

“People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”Peter Drucker 

Topics: ecommerce direct to consumer

Marketing for eCommerce: You Need More Than Just a Website and a Shopping Cart

U.S. eCommerce growth exceeded 15 percent throughout 2016, (source US Commerce Dept, Internet Retailer), and according to another study by Pew research center, 79 percent of Americans have made an online purchase.

Topics: direct to consumer ecommerce digital marketing plan

Your Distributors Benefit When You Sell Direct to Consumer (DTC)

In the direct to consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands. (Richard Hayne CEO/Urban Outfitters)

Topics: direct to consumer