"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh
Maria Hardy, on May 2, 2018
Ineffective social media operations is costing US business $40 billion each year. (Social Media Today)
Are you ready to get serious about your digital marketing strategy? You’ll need to if you want to build a successful eCommerce business in 2018.
The end of the year is an ideal time to take stock of the opportunities and challenges your business experienced in the last year. It is also a good time to strategize what new avenues you’d like to travel next. Here are three of the biggest trends to follow in 2018 — along with four trends from 2017 that are predicted to grow in the New Year.
Jim Madaj, on December 12, 2017
“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]
Jim Madaj, on November 7, 2017
Mike O'Hagan, on October 4, 2017
"A bad system will beat a good person every time" (W. Edwards Deming, Total Quality Management).
Mike D'Errico, on September 20, 2017
“Mass consumption and mass production are becoming things of the past. These days, brands that matter and resonate with people are the ones that feel like they’re authentically made and designed just for you. It’s the age of personalization.” (Emotive Brand)
Mike D'Errico, on September 6, 2017
“We believe that physical stores are a source of strength in an omnichannel world.”~ Kohl’s CEO Kevin Mansell
Mike D'Errico, on August 21, 2017
“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)