"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh
Maria Hardy, on May 2, 2018
Ineffective social media operations is costing US business $40 billion each year. (Social Media Today)
Mike D'Errico, on October 31, 2017
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)
Over the course of less than a decade, omnichannel has evolved from a vague concept to a “must have” marketing strategy for brands and retailers.
Mike D'Errico, on October 18, 2017
Businesses that are just starting out in eCommerce will often spend a considerable amount of time deciding what platform to choose. Search “eCommerce platforms” on Google, and you’ll get pages of results, with many articles pitting brand platforms against each other like fighters in a high-stakes match-up.
Jim Madaj, on October 10, 2017
“Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)
Beth Romo, on July 26, 2016
Businesses that invest in online customer service will see greater loyalty and repeat purchases. Here are six ways to enhance ecommerce customer service without sacrificing profits. Just one bad experience with a company's customer support is all it takes for customers to start telling others.
Beth Romo, on April 29, 2016
Mike D'Errico, on April 29, 2016
The e-commerce industry is seeing the advent of new trends and the continued rise of past trends. It's no surprise that mobile continues to be essential for any company involved in sales or client services. Keeping up with and implementing ecommerce best practices is critical for businesses that want to excel while maintaining cost and time savings.