"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh
eCommerce has few borders, and increasingly countries like China are selling direct on America’s leading e-retailer, Amazon.
Mike D'Errico, on January 2, 2018
“I can’t overstate how mobile is changing how we interact with consumers, we have to embrace these changes” Joel Anderson, CEO/Five Below, former Walmart CEO
Over one-third of all US online sales will be made via mobile devices this year. Forbes And research from comScore indicates that mobile commerce is growing at three times the rate of desktop e-commerce.
The end of the year is an ideal time to take stock of the opportunities and challenges your business experienced in the last year. It is also a good time to strategize what new avenues you’d like to travel next. Here are three of the biggest trends to follow in 2018 — along with four trends from 2017 that are predicted to grow in the New Year.
Jim Madaj, on December 12, 2017
“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]
Mike D'Errico, on November 28, 2017
In 1992, a mail order office equipment and supplies business named Quill brought a case to the U.S. Supreme Court against North Dakota. Their complaint involved having to pay sales tax in a state where they had neither employees nor warehouses (at the time the company had offices and warehouses in Illinois, California and Georgia.) “Quill argued that North Dakota’s attempt to collect sales taxes from the vendor violated the Supreme Court’s dormant commerce clause doctrine, which prohibits states from taking certain actions that interfere with interstate activity,” wrote Daniel Hemel in an article about the decision for Slate.com.
Jim Madaj, on October 10, 2017
“Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)