"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh
Jim Madaj, on December 12, 2017
“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]
Mike D'Errico, on October 31, 2017
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)
Over the course of less than a decade, omnichannel has evolved from a vague concept to a “must have” marketing strategy for brands and retailers.
Mike D'Errico, on October 18, 2017
Businesses that are just starting out in eCommerce will often spend a considerable amount of time deciding what platform to choose. Search “eCommerce platforms” on Google, and you’ll get pages of results, with many articles pitting brand platforms against each other like fighters in a high-stakes match-up.
Jim Madaj, on October 10, 2017
“Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)
Mike D'Errico, on September 6, 2017
“We believe that physical stores are a source of strength in an omnichannel world.”~ Kohl’s CEO Kevin Mansell
Mike D'Errico, on August 21, 2017
“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)
“To be in bed with Amazon is to be in bed with a competitor.” (Practical eCommerce)
Mike D'Errico, on July 18, 2017
"Retailers estimate $45 million of revenue is lost per billion dollars of revenue due to lack of cross-channel capabilities.” – Gaurav Pant, research director for EKN
Jim Madaj, on June 5, 2017
When free returns are offered, sales can increase by as much as 357% (CNBC).