<img height="1" width="1" src="https://www.facebook.com/tr?id=215253298914268&amp;ev=PageView &amp;noscript=1">

Orderhouse Blog

5 Ways Returns Processes and Policies Can Impact Profitability

"The purpose of a business is to create a customer that creates customers" ~ Shiv Singh

Topics: direct to consumer ecommerce influencer marketing ecommerce solutions DTC customer experience customer care ecommerce customer service customer service customer support shipping ecommerce sales ecommerce strategy omnichannel fulfillment

Why Luxury Brands Are Enjoying the Good Life Online

“To win in the new consumer landscape, where Red Bull is as powerful a brand as Rolex or Louis Vuitton, brands must think much more innovatively when it comes to how they engage with a changing consumer base.” [Entrepreneur]

Topics: ecommerce ecommerce strategy direct to consumer digital commerce digital marketing plan omnichannel

Integrating eCommerce Strategy With Brick & Mortar

 

 Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)

Over the course of less than a decade, omnichannel has evolved from a vague concept to a “must have” marketing strategy for brands and retailers.

Topics: ecommerce trends end-to-end ecommerce ecommerce customer service omnichannel DTC

Why The Platform You Choose Might be the Least Impactful eCommerce Decision You'll Make

Businesses that are just starting out in eCommerce will often spend a considerable amount of time deciding what platform to choose. Search “eCommerce platforms” on Google, and you’ll get pages of results, with many articles pitting brand platforms against each other like fighters in a high-stakes match-up.

Topics: ecommerce trends end-to-end ecommerce ecommerce customer service omnichannel

Your Holiday Season Scorecard: What You Learn Now Will Help You in 2018

Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.” (McKinsey & Company)

Topics: DTC end-to-end ecommerce ecommerce customer service ecommerce strategy omnichannel

How Does eCommerce Improve the Brick and Mortar Experience?

“We believe that physical stores are a source of strength in an omnichannel world.”~ Kohl’s CEO Kevin Mansell

Topics: ecommerce omnichannel customer experience

Outshining the Competition in CX: Nearly 90% of eCommerce Retailers Compete on Customer Experience

“According to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the U.S., by 2020 customer experience will overtake price and product as the key brand differentiator.” (The Guardian)

Topics: ecommerce omnichannel customer service customer experience

What Price is Too High to Sell on Amazon?

“To be in bed with Amazon is to be in bed with a competitor.” (Practical eCommerce)

Topics: amazon ecommerce ecommerce omnichannel

How to Go DTC When Your Brick and Mortar Channels Scream NO!

"Retailers estimate $45 million of revenue is lost per billion dollars of revenue due to lack of cross-channel capabilities.” – Gaurav Pant, research director for EKN

Topics: DTC omnichannel

Why Having a Loading Dock Doesn’t Mean You're Ready to Ship to DTC Customers

When free returns are offered, sales can increase by as much as 357% (CNBC).

Topics: DTC omnichannel fulfillment